Post by akabborakabbor on Feb 28, 2024 16:50:51 GMT 10
We are ready to dispel a misconception on the subject of social media, in relation to digital marketing strategies in the B2B market to be used within your corporate communication plan. Which? The fact that a lead generation strategy can only be done through Facebook and Linkedin. Instagram, in fact, can also be an excellent platform for transforming a profiled target into new potential customers within a B2B market. As? Let us try to reveal the focal points of this digital marketing strategy . A necessary premise: you need to be direct and be able to capture attention through images and videos. Instagram users are not inclined to read texts, unless they are very short. Another important factor, Instagram campaigns are in every way similar, as well as closely linked, to those of Facebook . It is necessary to define an all-encompassing strategy within your corporate communication plan and then set conversions as an objective .
The first steps? They are the simplest ones: first you must select the Facebook page or Instagram account you want to promote. Subsequently you must create the audience, choose the platforms (it is important that Instagram Feed and/or Stories is selected) and define the budget for conversions. Ad formats Then we come to the format. Among the different solutions, we would like to pay particular attention to Chinese Student Phone Number List carousels : these allow you to show multiple images and links for a single ad. This is a relatively new tool for Instagram, on Facebook it has achieved excellent results with an average conversion cost 30-50% lower and cost per click 20-30% lower than single image ads. If you want advice, having professionally curated graphic solutions available, don't be afraid to experiment! Once you have started one or more campaigns, don't forget the testing phase.
As you will have seen, structuring and managing marketing strategies oriented towards lead generation on Instagram, as well as across all other digital tools, is much simpler when you have very clear ideas on the first steps , contents, budget and objectives. Try, experiment... By creating multiple ads for your campaign and tracking their performance. Be ready to intervene. Some ads start well and then decline or vice versa. When you decide to intervene, change only one action (target, image, call to action) at a time, in order to understand what works best. However! However, we must keep in mind that, within one's corporate communication plan, especially in the B2B market, carrying out tests and attempts to implement different lead generation strategy campaigns requires constant and precise monitoring and analysis of the trend of these starting from the first hours of starting the campaigns.
The first steps? They are the simplest ones: first you must select the Facebook page or Instagram account you want to promote. Subsequently you must create the audience, choose the platforms (it is important that Instagram Feed and/or Stories is selected) and define the budget for conversions. Ad formats Then we come to the format. Among the different solutions, we would like to pay particular attention to Chinese Student Phone Number List carousels : these allow you to show multiple images and links for a single ad. This is a relatively new tool for Instagram, on Facebook it has achieved excellent results with an average conversion cost 30-50% lower and cost per click 20-30% lower than single image ads. If you want advice, having professionally curated graphic solutions available, don't be afraid to experiment! Once you have started one or more campaigns, don't forget the testing phase.
As you will have seen, structuring and managing marketing strategies oriented towards lead generation on Instagram, as well as across all other digital tools, is much simpler when you have very clear ideas on the first steps , contents, budget and objectives. Try, experiment... By creating multiple ads for your campaign and tracking their performance. Be ready to intervene. Some ads start well and then decline or vice versa. When you decide to intervene, change only one action (target, image, call to action) at a time, in order to understand what works best. However! However, we must keep in mind that, within one's corporate communication plan, especially in the B2B market, carrying out tests and attempts to implement different lead generation strategy campaigns requires constant and precise monitoring and analysis of the trend of these starting from the first hours of starting the campaigns.