Post by juthi52943 on Jan 8, 2024 17:19:36 GMT 10
Desktop news and right column placement had the largest cost spikes in Q , due to the holiday shopping season. The average CPC for right column and primary mobile placements was around . for , while the average CPC for Instagram Stories was . . Seasonal fluctuations cause CPC to shift throughout the year, with the highest costs in the fourth quarter thanks again, holiday shopping season.
Followed by May through July. Overall, the CPC tends to increase Job Function Email List as the year progresses. Engagement is highest on weekdays , so advertising costs are higher during the week, as well. Wednesday had the highest CPC in , averaging around . , followed by Tuesday at . . Thursday and Friday round up the top four at an average CPC of . over the two days. Average costs tend to be higher for ads targeting female users.
Audience Targeting Options Screenshot via Facebook Ads Manager Overall, the average CPC for Instagram ads falls somewhere between . and . . Some ads have a CPC of . or more. The average CPM hovers somewhere around . Both of these figures can vary significantly depending on the factors above and more. How to Estimate and Lower Instagram Ad Costs Use AdEspresso benchmark data.
Followed by May through July. Overall, the CPC tends to increase Job Function Email List as the year progresses. Engagement is highest on weekdays , so advertising costs are higher during the week, as well. Wednesday had the highest CPC in , averaging around . , followed by Tuesday at . . Thursday and Friday round up the top four at an average CPC of . over the two days. Average costs tend to be higher for ads targeting female users.
Audience Targeting Options Screenshot via Facebook Ads Manager Overall, the average CPC for Instagram ads falls somewhere between . and . . Some ads have a CPC of . or more. The average CPM hovers somewhere around . Both of these figures can vary significantly depending on the factors above and more. How to Estimate and Lower Instagram Ad Costs Use AdEspresso benchmark data.